MarketingProfs This Week: 24 October 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Do's and Don'ts of Top-of-Funnel Marketing
2.	#SocialSkim: Twitter Native Video Ads & Polls, Plus More Stories in This Week's Roundup
3.	Podcast: Going Bananas for Mobile and Minions: FunMobility CEO Adam Lavine
4.	PRO Favorite Take 10: Shed Light on Email Traffic With Google Analytics
5.	Survey Says: Email Deliverability 2015: Are Messages Reaching Inboxes?
6.	My View: The Biggest Issue Keeping CMOs Up at Night
7.	Infographic: Arm Your Content Marketing for the New Battlefield

Join us on November 13 for our free Mobile Marketing Virtual Conference. You'll get actionable tips and advice to improve your mobile marketing today. Register now.

How-To

Do's and Don'ts of Top-of-Funnel Marketing

By Maribeth Ross

Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product? Read More

Podcast

Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts

By Kerry O'Shea Gorgone

Adam shares insights from his firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the Minions movie. Read More

FOR PRO Members

PRO Favorite Take 10: Shed Light on Email Traffic With Google Analytics

In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features to use to better understand your site visitors and how to measure performance based on your email goals. Read More

Join us on October 27 for our free seminar: Event Insights and ROI—Improving the Attendee Experience Through Feedback. You'll discover how to create an event feedback program that allows you to make real-time decisions that have an immediate impact. Register today.

Survey Says

Email Deliverability 2015: Are Messages Reaching Inboxes?

By Ayaz Nanji

Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path. Read More

Quick Take

#SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's Roundup

By Angela Natividad

A big week for extending your capabilities on established networks: Twitter launched native video ads and opened polls to everyone, Facebook opened GIFs to brand pages, and (perfect timing!) Giphy launched a do-it-yourself GIF creator. Read More

My View

Personalization: The Biggest Issue Keeping CMOs Up at Night

By Matt Goddard

Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. Read More

event calendar

Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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