📋 Table of Contents

Saturday, October 23, 2021

📋 Table of Contents

1. Five Tips for Creating a Successful B2B Marketing Campaign

2. The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts

3. Eight Graphic Design Trends That Will Define 2022

4. 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

5. Building Better Customer Outcomes With a Customer Experience Quality Framework

6. How Conversational Marketing Connects With Buyers and Accelerates the Funnel sponsored webinar

7. Five Reasons to Prioritize Spend on Website UX Design

8. Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

9. Win the Content Game With a New Toolbox MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Five Tips for Creating a Successful B2B Marketing Campaign

One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help. »

podcast

The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts

Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read more and listen in on this fascinating conversation. »

infographic

Eight Graphic Design Trends That Will Define 2022

Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. Check out the infographic. »

research

2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Check out the study findings. »

article

Building Better Customer Outcomes With a Customer Experience Quality Framework

CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality. »

sponsored webinar

How Conversational Marketing Connects With Buyers and Accelerates the Funnel

Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with. Harness the power of Conversational Marketing to better connect with your customers and drive revenue. »

article

Five Reasons to Prioritize Spend on Website UX Design

Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design. »

research

Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research. Check out the study findings. »

Win the Content Game With a New Toolbox

MarketingProfs PRO webinar

If you want your content to be found, you can't just do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds to learn how to build an innovative toolbox that will get your content seen. A PRO exclusive!

Win the content game

Afoot in the Neighborhood

MarketingProfs community goings-on

Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Building Better Customer Outcomes With a Customer Experience Quality Framework »

Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling »

2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends »

Eight Graphic Design Trends That Will Define 2022 [Infographic] »

Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast] »

CTV Scale Is Here, So Where Are B2B Advertisers? »

News You Can Use

Updates from around the industry

Call Analytics Provider CallMiner Acquires Screen Capture Platform OrecX VentureBeat

HubSpot Unveils Investment Fund to Support B2B SaaS Vendors Demand Gen Report

VOZIQ Rebrands to VOZIQ AI, Launches Dedicated AI Center of Excellence for Clients MarTech Series

Heap Insights Report Indicates That Over 80% of Funnel Analyses Miss Important Interactions in the Customer Journey Business Wire

New Parallax Survey Reveals More Than Four in Ten Employees of Digital Services Companies Feel Overwhelmed With Workload PR Web

Jabmo ABM Platform Wins Best Tech for Advertising at CMO Asia Awards EnterpriseTalk

Ceros Announces Acquisition of Design-to-Code Platform Avocode MarTech Series

Upcoming Events

OCT

[Doubleheader Event] How Conversational Marketing Connects With Buyers and Accelerates the Funnel
90 minutes | sponsored by Drift

NOV

[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard

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