MarketingProfs Today: 22 October 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: 6 Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)
2.	#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week
3.	Podcast: How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts
4.	PRO New Take 10: Improve Website Effectiveness With an Optimized Contact Page
5.	Survey Says: The Best Days and Times to Post on Five Major Social Networks
6.	My View: 3 Strategies for Involving Customers in New Product Development
7.	Infographic: Six Steps to Creating a Successful Infographic for Your Business

Email Marketing Master Course—your ticket to email marketing greatness! Learn from 11 of the brightest (and boldest) email marketers in the industry. Classes begin on December 1 and are available online and on-demand so you can watch on your own schedule. Plus, save $200 when you use code EMAIL16.

How-To

Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

By Timothy Carter

Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles. Read More

Podcast

How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars. Read More

FOR PRO Members

NEW Take 10: Improve Website Effectiveness With an Optimized Contact Page

Learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips to use right away to increase your contact page's effectiveness. Read More

So, you've heard email's dead, have you? Well, then, you'll be happy to know that email is STILL the most powerful and effective means of reaching customers and prospects. Learn how to make the most out of your email list in Email Marketing Master Course, kicking off on December 1. Plus, save $200 with code EMAIL16.

Survey Says

The Best Days and Times to Post on Five Major Social Networks

By Ayaz Nanji

The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven. Read More

Quick Take

#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

By Christian Neri

This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more... Read More

My View

Three Strategies for Involving Customers in New Product Development

By Mostafa Dastras

If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers. Read More

event calendar

Oct 25	FREE Seminar—Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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