📋 Table of Contents

Saturday, October 21, 2023

📋 Table of Contents

1. Generative AI: What Keeps Me Up at Night

2. Decoding Effective Communication and Understanding Impactful Connection

3. Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

4. How Enterprises Are Using AI for Email Marketing

5. Three Social Media PR Tips for Driving B2B Brand Visibility

6. Creating B2B Social Media Content That Fuels Human Connections

7. The Top Generative AI Tools for B2B Marketers

8. Three Ways to Embrace Deep Personalization in Content Marketing

9. Elevate Your Thought Leadership MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Generative AI: What Keeps Me Up at Night

GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian. »

podcast

Decoding Effective Communication and Understanding Impactful Connection

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more. Read more and listen in. »

article

Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts. »

research

How Enterprises Are Using AI for Email Marketing

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Check out the study findings. »

article

Three Social Media PR Tips for Driving B2B Brand Visibility

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR. »

video

Creating B2B Social Media Content That Fuels Human Connections

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection. Tune in! »

infographic

The Top Generative AI Tools for B2B Marketers

To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers. Check out the infographic. »

article

Three Ways to Embrace Deep Personalization in Content Marketing

Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters. »

Elevate Your Thought Leadership

MarketingProfs Master Class for PRO members

Want an easier way to stand out as a thought leader? Collect and present data that no one else has. Michele Linn reveals how in her Master Class, Using Research for Content and Thought Leadership—available now to the PRO community.

Stand out with unique content

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

How to Build a Great Marketing Team in 2023 | Marketing Smarts Live Show »

How Enterprises Are Using AI for Email Marketing »

Excited and Worried: How Executives Feel About AI [Infographic] »

Generative AI: What Keeps Me Up at Night »

The Availability Heuristic, Sharks, and Your Marketing »

Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

People.ai Unveils SalesAI, the Only Generative AI Sales Solution With the Data Foundation to Supercharge Growth PR Newswire

O2 Web Unveils Commercetools Accelerator Built to Power Composable B2B Commerce MarTech Series

ActiveCampaign Acquires Onesend MarTech Series

Integrate Ushers in New Era of B2B Data Privacy Protection With Data Guardian PRWeb

MyTelescope Introduces an AI-Based Platform to Help Businesses Anticipate Market Trends Financial Express

Gupshup.io Announces Next Gen Conversational Engagement Platform Martech Cube

Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data StreetInsider

Anova.ai Introduces First Marketing Analytics Platform Powered by Generative AI and Purpose-Built for SMBs MarTech Series

Upcoming Events

OCT

How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting

NOV

The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto

NOV

Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner

NOV

Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent

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