MarketingProfs Today: 21 October 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Event Marketing Effectiveness: Three Factors to Consider Before Investing in Events
2.	PRO On-Demand Seminar: How to Add Live Streaming Video to Your Marketing Mix
3.	Survey Says: 2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
4.	#SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This Week
5.	Infographic: 10 Ways to Ruin an Email Campaign

Our Content Marketing Virtual Conference on Nov. 10 will juice up your content beast faster than you can say "açaí chia smoothie bowl." Register now for three educational sessions, resources, & more!

How-To

Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

By Prerna Katyal

This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential. Read More

FOR PRO Members

On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix

In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; the pros and cons of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across several industries have had success with livestreaming. Read More

Register for our free Content Marketing Virtual Conference on November 10 and get three educational sessions, live Q&As, access to our resource library, expert advice from exhibitors, and more.

Survey Says

2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

By Ayaz Nanji

The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2018, according to recent research from The Creative Group. Read More

Quick Take

#SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This Week

By Christian Neri

Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories... Read More

At-A-Glance

10 Ways to Ruin an Email Campaign [Infographic]

By Laura Forer

Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns. Read More

event calendar

Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1	FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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