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| By Chris Laub |
| Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
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| By Kerry O'Shea Gorgone |
| Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals.
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| By Diego Larrea-Puemape |
| Native advertising is a natural next step for Instagram, which is promising that you will be able to control what you see. What else does Instagram have to do to keep users as well as brands happy?
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| Starting with an overview of global customer experience management, this PRO seminar will teach you three approaches to developing a strategy for localizing experiences for each geographic area. You'll also learn how customer experience innovation in one market propels a company's competitiveness and growth.
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| Email Open Rates and Click Rates Fell in 2Q13 |
| By Ayaz Nanji |
| Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report.
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By David Rosen
A customer-loyalty program should be a major part of your brand's overall approach to customer loyalty management. Here's why.
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