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In This Issue
+ How-To: Presentations Gone Wrong: 5 Ways to Avoid Really Bad Presentations
+ Podcast: The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer
+ #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!
+ PRO Seminar: How to Use Metrics to Achieve Results From Your Next Exhibit
+ Survey Says: 2015 B2C Content Marketing Benchmarks, Budgets, and Trends
+ Infographic: A Day in the Life of a Marketer
+ My View: Three Ways You Can Demonstrate Your Value to Customers
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Advertisement  As a PRO member, you can rest assured that we're there when you need us. Our PRO Library is home to more than 7,000 marketing resources (how-to guides, 10-minute video tutorials, articles, online seminars, toolkits, and more) that are sure to get you out of a marketing pinch. Use code OCTOBER to save $100.
How-To Presentations Gone Wrong: Five Rules for Avoiding a Really Bad Presentation
By Pooja Lohana
We've all heard presenters who apparently forgot that a tool like PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake. Read More
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Podcast The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Paul Roetzer, author of The Marketing Performance Blueprint, discusses how modern marketers need to reorganize their teams, reassess their metrics, and realign their goals in order to prove the value of Marketing. Read More
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PRO Seminar: How to Use Metrics to Achieve Greater Results From Your Next Exhibit
In this PRO seminar, you'll learn how event exhibitors can develop and execute effective event marketing measurement strategies. You'll take away tips for event success, such as how to calculate the optimal booth size and personnel and how to justify budget for your entire event. Read More
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Advertisement  What's better than marketing smarts? Marketing smarts on sale. Use code OCTOBER and save $100 when you go PRO. You'll receive an entire year of PRO membership for just $179! That's a full 12 months of marketing smarts for the cost of about 20 lunches.
Survey Says
2015 B2C Content Marketing Benchmarks, Budgets, and Trends
By Vahe Habeshian
B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. Read More
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Quick Take
#SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!
By Angela Natividad
Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap! Read More
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My View Three Ways You Can Demonstrate Your Value to Customers
By Christopher Faust, Tom Pisello
Sales reps fail to make quotas when they have a tough time communicating value to prospects and customers. Read More
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Oct 21
 FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 28
 FREE Seminar—5 Power Skills to Boost Your Personal Influence
Nov 6
 PRO Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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