MarketingProfs This Week: 17 October 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Tips for Brands That Want Success on Facebook
2.	#SocialSkim: Go Shopping on Facebook, Plus More Stories in This Week's Roundup
3.	Podcast: Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane
4.	PRO Seminar: Discover and Tell Your Business Story
5.	Survey Says: 2016 B2C Content Marketing Benchmarks, Budgets, and Trends
6.	My View: Don't Let Your LinkedIn Photo Be an Epic Failure Like These Pics Are
7.	Infographic: Do the Math: Using Metrics for Marketing Success

PRO membership can give you the edge you need to be the best marketer you can be. Land a new client, nail your next campaign, or work toward a killer promotion. Use code HAPPYFALL to save 30% and pay just $195 for a full year!

How-To

Five Tips for Brands That Want Success on Facebook

By Jenn Deering Davis

Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans. Read More

Podcast

A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts

By Kerry O'Shea Gorgone

Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016. Read More

FOR PRO Members

PRO Seminar: Discover and Tell Your Business Story

Business storyteller Ron Ploof explains how to discover and tell your business story. Using his StoryHow method, he shares how to transform messages into compelling narratives that persuade audiences to take action. Read More

PRO membership can save busy marketers like you time and provide the peace of mind that you're backed by the best marketing smarts on the web. Use code HAPPYFALL to save 30% and pay just $195 for a full year!

Survey Says

2016 B2C Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts? Read More

Quick Take

#SocialSkim: Go Shopping on Facebook, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top! Read More

My View

Don't Let Your LinkedIn Photo Be an Epic Failure Like These Pics Are

By Tobias Schremmer

Every day, I see photo fails in LinkedIn. These profile pics boggle the mind. Is your LinkedIn profile photo making the same mistakes? Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625