📋 Table of Contents

Saturday, October 16, 2021

📋 Table of Contents

1. Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

2. Creating a Better Audience Experience: Oli Gardner on Marketing Smarts

3. Four Hiring Trends Marketing Managers Need to Know

4. You Don't Close a Deal, You Open a Relationship

5. How Senior Marketers Set Their Budgets

6. CTV Scale Is Here, So Where Are B2B Advertisers?

7. Social Media vs. SEO: 9 Key Differences Between the Tactics

8. Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

9. Harness the Power of Story MarketingProfs B2B Forum workshop

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked. »

podcast

Creating a Better Audience Experience: Oli Gardner on Marketing Smarts

How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership. Read more and listen in on this fascinating conversation. »

infographic

Four Hiring Trends Marketing Managers Need to Know

This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now. Check out the infographic. »

article

You Don't Close a Deal, You Open a Relationship

Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers. »

research

How Senior Marketers Set Their Budgets

The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research. Check out the study findings. »

article

CTV Scale Is Here, So Where Are B2B Advertisers?

CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B. »

infographic

Social Media vs. SEO: 9 Key Differences Between the Tactics

This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence. Check out the infographic. »

article

Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success. »

Harness the Power of Story

MarketingProfs B2B Forum workshop

Storytelling is the key to engaging and building loyalty with your audience. Not all of us were born storytellers—but you can learn! Join us on October 26 for our half-day intensive workshop on how to craft stories for your brand.

Learn more

Afoot in the Neighborhood

MarketingProfs community goings-on

Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

The Top Areas Where Martech Tools Could Be Improved »

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges »

Four Hiring Trends Marketing Managers Need to Know [Infographic] »

The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast] »

Website Conversion Trends Every Marketing Professional Should Know About »

The Pros and Cons of Automation for Small Businesses [Infographic] »

News You Can Use

Updates from around the industry

WorkOS Unlocks Equal Access for B2B Startups Selling to Enterprise Customers Forbes

HubSpot Launches New Payments Solution to Help Customers Deliver a Better Buying Experience PR Newswire

Digital River Teams With Salesforce to Launch B2B Commerce App PYMNTS

Logiq Partners With Semcasting to Bridge Offline Consumer Activity Into Real-Time Digital Marketing Yahoo Finance

Clearbit Launches Deeper Company Intelligence and New Features to Engage Website Visitors Business Wire

MediaMath's Enhanced Demand Side Platform Purpose Built for Signal-Agnostic, Flexible, Transparent Programmatic Ad Buying PR Newswire

Upcoming Events

OCT

[Webinar] Digital Analytics' Impact on Your Marketing and Business: What You Need to Know
45 minutes | sponsored by Cvent

OCT

[Demo] Meltwater's Media Intelligence Platform
45 minutes | sponsored by Meltwater

OCT

[Doubleheader Event] How Conversational Marketing Connects With Buyers and Accelerates the Funnel
90 minutes | sponsored by Drift

NOV

[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard

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