📋 Table of Contents

Saturday, October 15, 2022

📋 Table of Contents

1. How to Create a Social Media Style Guide in Five Steps

2. A Masterful B2B Marketing, Unthinkable Storytelling Masterclass

3. Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

4. What's Driving the 'Great Resignation': A Look at Why Workers Quit

5. Four Rules for Riding the Texting Wave Before It's Gone

6. The State of In-Person Events

7. How Well Are You Connecting With Your ABM? MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Create a Social Media Style Guide in Five Steps

Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide. »

podcast

A Masterful B2B Marketing, Unthinkable Storytelling Masterclass

George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode. Read more and listen in. »

article

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered. »

research

What's Driving the 'Great Resignation': A Look at Why Workers Quit

Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on? Check out the study findings. »

article

Four Rules for Riding the Texting Wave Before It's Gone

Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help. »

infographic

The State of In-Person Events

Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers. Check out the infographic. »

How Well Are You Connecting With Your ABM?

MarketingProfs training course

When measuring the impact of your marketing, account-based marketing has a different scorecard than traditional demand gen. Are your account's decision-makers signing up for your webinars or events? Learn to increase engagement and shorten the ABM sales cycle in the PRO-exclusive course How Well Are You Connecting: Analyzing Engagement Across Target Accounts.

Connect better with ABM

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

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Did You Miss Us?

Recent MarketingProfs content

It's Time to Embrace Personalization and Education in Your OTT Advertising Model »

CMO Survey: The US Economy and Hiring Outlook »

How to Create a Social Media Style Guide in Five Steps »

The State of In-Person Events [Infographic] »

The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast] »

Where Influencers Wield the Most Influence [Infographic] »

News You Can Use

Updates from around the industry

MeetingPlay + Aventri + eventcore Unveils New Name and Corporate Rebrand Reflecting Company's Transformation Business Wire

Gainsight’s New Innovations Enable B2B SaaS Companies to Drive Durable Growth MarTech Series

ReverseLogix and Overhaul Announce Partnership Yahoo Finance

ON24 Appoints Callan Young as Chief Marketing Officer Business Wire

Airmeet Launches Event Experience Cloud to Revolutionize and Humanize the Ways People Join Together PR Newswire

Uproar PR Expands Financial Services Division With Addition of OvationCXM Yahoo Finance

Upcoming Events

OCT

[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce

OCT

[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley

OCT

[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald

OCT

[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On

NOV

[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard

DEC

[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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