MarketingProfs Today: 15 October 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Improve Your Presentation Before You Even Open PowerPoint
2.	#SocialSkim: Facebook Launches 'Workplace' Network; Snapchat Preps for IPO: 10 More Stories
3.	Podcast: Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts
4.	PRO On-Demand Seminar: How Social Media Can Help Promote Your Event and Increase Attendees
5.	Survey Says: 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
6.	My View: Creative or Analytical? Marketers Must Now Be Both
7.	Infographic: The Business Value of User Experience Design

Join us on Nov 11 for our free Marketing Strategy Virtual Conference. We have three live sessions lined up to help you make 2017 your best marketing year yet.
Register today.

How-To

How to Improve Your Presentation Before You Even Open PowerPoint

By AlexAnndra Ontra

PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make better presentations—before they ever open PowerPoint. Read More

Podcast

Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. Read More

FOR PRO Members

On-Demand Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees

You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More

Join us on Oct 25 for Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve? [free seminar]. Register today.

Survey Says

2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

By Ayaz Nanji

The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group. Read More

Quick Take

#SocialSkim: Facebook Launches 'Workplace' Network; Snapchat Preps for IPO: 10 Stories This Week

By Christian Neri

This week: Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; Amex gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more! Read More

My View

Creative or Analytical? Marketers Must Now Be Both

By Adele Sweetwood

As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful. Read More

event calendar

Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last
Oct 25	FREE Seminar—Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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