📋 Table of Contents

Saturday, October 14, 2023

📋 Table of Contents

1. How to Craft Your Brand's Elevator Pitch

2. Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding

3. How Communications Pros Should 'Date' AI

4. 12 Useful ChatGPT Tone Modifiers for AI-Generated Content

5. Crafting a Dynamic Go-to-Market Campaign Plan

6. You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

7. The Benefits of Using Plain Language in B2B Healthcare Content

8. Five Ways Marketers Can Scale and Lead Remote Teams Effectively

9. More Time = More Trust MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Craft Your Brand's Elevator Pitch

To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one. »

podcast

Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuring your team is fully engaged and committed to your B2B success. Read more and listen in. »

article

How Communications Pros Should 'Date' AI

Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI. »

infographic

12 Useful ChatGPT Tone Modifiers for AI-Generated Content

Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. Check out the infographic. »

video

Crafting a Dynamic Go-to-Market Campaign Plan

Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a must-watch. Tune in! »

article

You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them. »

research

The Benefits of Using Plain Language in B2B Healthcare Content

Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using this sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals. Check out the study findings. »

article

Five Ways Marketers Can Scale and Lead Remote Teams Effectively

Managing remote teams is not just about having virtual meetings ad nauseam. This article explores other ways of securing performance and cohesion in remote marketing teams. »

More Time = More Trust

MarketingProfs Master Class for PRO Members

The more time prospects spend on your site, the more trust you earn from them. So when you find out what loses their attention, you're halfway to fixing the leak. Find and fix your leaks with Christopher S. Penn's Master Class, Google Analytics 4 for Marketers. Chris walks you through GA4's tools with a focus on what marketers like you need to know. Available to PRO members now!

Find and fix your leaks

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

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12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic] »

How Communications Pros Should 'Date' AI »

How to Craft Your Brand's Elevator Pitch »

Unleash the Power of Video Testimonials for B2B Growth | Marketing Smarts Live Show »

Where Are the AI Jobs Located? [Infographic] »

News You Can Use

Updates from around the industry

Contentful Announces New Products and Capabilities for Contentful Composable Content Platform to Accelerate Creativity of Digital Teams PR Newswire

SugarCRM Unveils Generative AI for Midmarket CRM, Supercharging Sales, Marketing, and Customer Service Business Wire

MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams MarTech Series

Bazaarvoice Acquires affable.ai Creator Marketing Platform MarTech Series

SYSPRO ERP and SugarCRM Partner to Deliver Comprehensive Product Offering for Optimizing Operations and Driving Additional Revenue PR Newswire

SurveyMonkey Adds MaxDiff Analysis to Analyze Best-Worst Rankings Demand Gen Report

Conveyor Raises $12.5M Series A to Offload the Most Tedious Part of the Sales Process to Artificial Intelligence PR Newswire

Smartling Partners With Akeneo to Automate the Translation and Localization of Product Information MarTech Series

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