MarketingProfs Today: 14 October 2017: MarketingProfs This Week

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In this issue

1.	How-To: How to Maximize Social Media Marketing as a B2B Company
2.	Podcast: The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns
3.	PRO On-Demand Seminar: Create Compelling Content Using Custom Content Architecture
4.	Survey Says: The Evolution of 13 Famous Logos
5.	#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories
6.	Infographic: Valuable Employee-Recognition Tips

Looking to kick your content marketing into high gear? Join us for High-Performance Content Marketing – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.

How-To

How to Maximize Social Media Marketing as a B2B Company

By Sam Carr

So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales! Read More

Podcast

The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns

By Kerry O'Shea Gorgone

Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots. Read More

FOR PRO Members

On-Demand Seminar: Create More Compelling Content Using a Custom Content Architecture

In this online seminar, you'll learn the key steps to creating a content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as a guide from process to execution, and how to customize it to meet your company's needs and goals. Read More

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Carpool Karaoke popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!

Survey Says

The Evolution of 13 Famous Logos [Infographic]

By Ayaz Nanji

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? Read More

Quick Take

#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

By Christian Neri

Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories... Read More

At-A-Glance

Valuable Employee-Recognition Tips [Infographic]

By Laura Forer

All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See how your company can undertake employee recognition efforts. Read More

event calendar

Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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