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In This Issue
+ How-To: Six Tips for Creating an Analytics-Driven Marketing Culture
+ Podcast: Does Your Brand Have a Visual Hammer? Laura Ries on Branding
+ PRO Seminar: The Social Habit 2012: How Americans Use Social Media
+ Survey Says: B2B Content Marketing: Trends and Benchmarks
+ Quick Take: The Six A's of Marketing Performance Management [Infographic]
+ My View: Social Media Doesn't Connect Us; It Does Something Else
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How-To Six Tips for Creating an Analytics-Driven Marketing Culture
By Adele Sweetwood
If yours is like most marketing organizations, you already possess a strong dose of creativity. Analytics enables you to combine that creativity with fact-based decision-making—and produce powerful results. Read More
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Podcast Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts
By Matthew Grant
This week's guest, Laura Ries, believes in tying a brand's core message to a striking visual image. To leave a lasting impression on customers and potential customers, brands must rely on images, she argues. Read More
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PRO PRO Seminar: The Social Habit 2012: How Americans Really Use Social Media
Tom Webster will guide you through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands... and how you can successfully keep up with the ever-changing world of social media. Read More
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Survey Says
B2B Content Marketing: Trends and Benchmarks for 2012
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify. Read More
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Quick Take
The Six A's of Marketing Performance Management [Infographic]
By Laura Patterson, Julie Schwartz
What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate the Six A's of Marketing Performance Management. Read More
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My View Social Media Doesn't Connect Us; It Does Something Else
By Matthew Grant
In a recent Marketing Smarts podcast, guest Dave Carroll said, "We are connected already. We don't need Facebook or Twitter [to connect us]." His comment caused me to reconsider the assumption that social media connects people. Read More
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Oct 16
 FREE Seminar—How to Create Great Webinars
Oct 18
 PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
Oct 23
 FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Oct 23
 FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List
Oct 25
 PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
Nov 1
 MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 9
 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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