Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, October 12, 2024
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In This Issue
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ARTICLE
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Five Use Cases for AI in B2B Marketing (Beyond Content Generation)
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue.
Read more ➔
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RESEARCH
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B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Check out the study findings ➔
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ARTICLE
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Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 11, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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RESEARCH
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The Rise of Reddit as a Search Engine
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
Check out the study findings ➔
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ARTICLE
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We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group.
Read more ➔
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INFOGRAPHIC
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The Ultimate SEO Keyword Research Checklist
This infographic looks at nine key steps for developing an effective SEO keyword strategy.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Oh, Behave!
Demographic data isn't the only way to create an ideal customer persona. In fact, an ICP based on demographics might limit your market. Instead, look at other data sources, such as how your buyers behave and their psychographic data, says Jeannie Walters. She'll help you ask the right questions to create a useful ICP in Lesson 4 of her Master Class, Customer Journey Maps for Marketers. Free with a PRO membership.
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Upcoming Events
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OCT
16
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Learn how to write emails that engage and convert in session 7 of Marketing Writing Bootcamp.
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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