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| By Amanda Kiviaho |
| Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
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| By Kerry O'Shea Gorgone |
| Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
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| You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to begin the optimization process and set these new actions in motion.
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#SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like...
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| By Angela Natividad |
| Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide happily into the weekend!
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| By Helen Grimshaw |
| B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing mix.
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