MarketingProfs Today: 1 October 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: 4 Types of Email Addresses Damaging Your Deliverability: What You Can Do
2.	#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week
3.	Podcast: How to Own the Consideration Phase: Prof. James Loomstein on Marketing Smarts
4.	PRO On-Demand Seminar: The Future of Influencer Marketing
5.	Survey Says: 2017 B2B Content Marketing Benchmarks, Budgets, and Trends
6.	My View: Five Bold Predictions About the Future of SEO and Social Media Marketing
7.	Infographic: Customer Experience Analysis: How to Retain Your Customers

MarketingProfs B2B Marketing Forum is less than one month away. Don't have your ticket yet? There's still time. Register today and join your people in Boston Oct 18-21 for the best B2B conference on the planet.

How-To

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them

By Chad White

In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Read More

Podcast

How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017. Read More

FOR PRO Members

On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing

In this PRO seminar, we'll share what the experts see as challenges, best-practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. Read More

Join us on October 14 for our free Mobile Marketing Virtual Conference to learn how to create a viable, flexible strategy to capture the attention of your mobile customers. Register today.

Survey Says

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research. Read More

Quick Take

#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

By Christian Neri

Among this week's headlines: 'Facebook at Work' to launch; Snapchat introduces Snap-taking glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; and much more... Read More

My View

Five Bold Predictions About the Future of SEO and Social Media Marketing

By Derek Bryan

Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. Read More

event calendar

Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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