MarketingProfs This Week: 9 January 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Forms of Interactive Content to Boost Engagement
2.	#SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup
3.	Podcast: What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience
4.	PRO Take 10: 10 Tips for Creating Quality Video on Your Smartphone
5.	Survey Says: Are Marketers Succeeding With Personalization? [Infographic]
6.	My View: Three Ways That Personas Take Your Marketing to the Next Level
7.	Infographic: The State of Social Media Marketing

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Five Forms of Interactive Content to Boost Engagement

By Tom Whatley

The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons. Read More

Podcast

What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts

By Kerry O'Shea Gorgone

Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research. Read More

FOR PRO Members

Take 10: 10 Tips for Creating Quality Video on Your Smartphone

In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

Are Marketers Succeeding With Personalization? [Infographic]

By Ayaz Nanji

Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. Read More

Quick Take

#SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start! Read More

My View

Three Ways That Personas Take Your Marketing to the Next Level

By Gary Ostrager

By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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