MarketingProfs Today: 7 January 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
2.	Podcast: A Simple Formula for Effective Content: They Ask, You Answer!
3.	PRO On-Demand Seminar: Age of Disruption: Everything Has Changed, Nothing Is Different
4.	Survey Says: The Most Effective Digital Channels to Use in 2017
5.	#SocialSkim: LinkedIn's Latest Changes; How Social Will Change in 2017; more...
6.	Infographic: 10 Rules for Effective Facebook Marketing

Don't miss Ann Handley and Jon Miller at our free seminar on January 17: How to Use Content to Fuel Your Account-Based Strategy. Register today.

How-To

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

By David Zimmerman

Did you sigh when you heard Google is revoking full free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign. Read More

Podcast

A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marcus used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. He offers a peek at his forthcoming book, They Ask, You Answer. Read More

FOR PRO Members

On-Demand Seminar: Age of Disruption: Everything Has Changed and Nothing Is Different

Scott Stratten will show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. Read More

Ready to make 2017 your best year yet? Join us for our free Top Marketing Trends for 2017 Virtual Conference on January 13. Register today.

Survey Says

The Most Effective Digital Channels to Include in 2017 Marketing Plans

By Ayaz Nanji

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. Read More

Quick Take

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

By Christian Neri

Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! Read More

At-A-Glance

10 Rules for Effective Facebook Marketing [Infographic]

By Laura Forer

Putting your brand on Facebook is one thing, but being effective on the social platform is another. Which of these 10 tips can you check off? Read More

event calendar

Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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