| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 05, 2019 |
Hello, discerning marketers. Welcome back!
I don't know about you, but I'm excited about 2019. I mean, at the very least it's gotta be better than 2018, right?
Transitions can be tough. They are for me. Yet here we are, the first week of January already, and most of us have probably been hard at work for at least a couple of days now. But if you're still struggling just a tad, this week's issue should help with the transition: We have a little bit of holiday season lingering still (Rudolph!), a little bit of how we should be treating customers going forward, and a little bit of stuff that's pretty much timeless (proverbs).
Enjoy!
And good to see you again.
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| A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer |
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| The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. For marketers, it's also a handy framework for telling our own brand stories. |
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| The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast] |
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| Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World. Ron discusses slogans, the effective use of metaphor, the power of proverbs—and how to harness that power for marketing. |
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| Buyer-Centric Demand Generation: A Learning Path |
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| Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. Right? Lucky for you, this new learning path covers everything you need to know to create and implement a thriving demand-generation program. Start learning! |
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| How Quickly Should Brands Respond to Consumers on Social Media? [Study] |
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| Most US adults say brands should respond to consumers' comments on social media within a day. Check out the details, including which demographics expect much quicker responses. |
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| Six Lead Generation Tactics to Use in Your Social Media Channels |
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| Each of these handful of tactics you can use in conjunction with your social media efforts can boost your lead counts. There is no one-size-fits-all solution, however; you'll need to experiment to find which work best for you. Check out these potentially winning lead-gen tactics. |
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| 2018 Holiday Sales: Record-Breaking E-Commerce Kickoff? [Infographic] |
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| If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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