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In This Issue
+ How-To: Your (Mobile) Email Opens: Optimize the Only 3 Lines That Matter
+ Podcast: How to Hire and Invest in Great Employees: Tom Gimbel
+ #SocialSkim: Twitter Video, Oculus Movies, Snapchat Discover, Social & Sales
+ PRO Seminar: Leading a Culture of Innovation (With Sir Ken Robinson)
+ Survey Says: Does Posting More Content Lead to More Engagement?
+ Infographic: The Good and the Bad of Social Media Marketing
+ My View: Five Challenges Facing Marketers Today
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Advertisement  Get found. Get likes. Get results. Join us on February 13 for our Social Media Marketing Virtual Conference and learn how to integrate social with other elements of your marketing mix to drive customers to your brand and achieve mind-blowing results. Register today.
How-To Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter
By Aaron Orendorff
To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter. Read More
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Podcast How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts
By Kerry O'Shea Gorgone
Tom's staffing firm has an employee retention rate of 90% and absenteeism is less than 1%. Tom shares advice on hiring the right people and creating a culture that enables your employees and business to thrive. Read More
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PRO Seminar: Leading a Culture of Innovation (With Sir Ken Robinson)
Sir Ken Robinson will identify the three myths about innovation that hold organizations back. Based on his own experience, he will share basic practices that drive the most innovative organizations ahead of the pack, and he'll explain the core roles of creative leaders. Read More
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Advertisement  Woo them with webinars that wow. Join us on Feb 3 for Keys to Effective Webinar Delivery and learn how to deliver compelling presentations. From choosing and preparing your speakers to picking the right format, you’ll learn the keys to a successful event. Register today.
Survey Says
Does Posting More Content Lead to More Engagement?
By Ayaz Nanji
Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven. Read More
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Quick Take
#SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!
By Angela Natividad
Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a sales strategy into social. Skim to see what's coming. Read More
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My View Five Challenges Facing Marketers Today
By Doug Camplejohn
Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. Read More
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Feb 5
 PRO Seminar—How to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
 FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
 PRO Seminar—The Metrics That Matter—Making Sense of the Noise
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Feb 17
 FREE Seminar—Best Practices Are Killing Marketing—It's Time to Get Agile
Oct 20-23
 B2B Marketing Forum 2015—Save up to $1,000 through Jan. 31 Register Now
 
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