📋 Table of Contents

Saturday, January 30, 2021

📋 Table of Contents

1/ What's Ahead for B2B Marketing in 2021: Four Areas to Focus On

2/ Google's Page Experience Update: What Every B2B Marketer Should Know

3/ How to Stay Relevant at Your Marketing Organization During a Recession

4/ Five B2B Customer Engagement LinkedIn Strategies for 2021

5/ Three Ways Marketers Can Survive in 2021

6/ Generate Big Business With the Loyalty Loop

7/ How the Pandemic Has Affected Account-Based Marketing

8/ Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them

MarketingProfs article

What's Ahead for B2B Marketing in 2021: Four Areas to Focus On

2020 is finally behind us. So where do B2B marketers go from here? The challenges from an upended year will continue to factor into strategies for 2021 and beyond... in these four areas in particular. »

MarketingProfs article

Google's Page Experience Update: What Every B2B Marketer Should Know

We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? You can get the rundown here. »

MarketingProfs podcast

How to Stay Relevant at Your Marketing Organization During a Recession

25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice). Read more and listen in on this insightful conversation. »

Infographic

Five B2B Customer Engagement LinkedIn Strategies for 2021

How can B2B marketers strategically engage their customers this year? Here are five key customer engagement strategies that can set B2B marketers up for a return to growth in 2021. Check out this infographic. »

MarketingProfs article

Three Ways Marketers Can Survive in 2021

In 2021, the things companies say are extra important, and there are more places to say them than ever. Marketers are facing a massive demand for content. Avoid being overwhelmed: Focus on these three survival tactics. »

Marketing research

How the Pandemic Has Affected Account-Based Marketing

The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according to recent research. Check out the findings of this study. »

MarketingProfs article

Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them

There is no one-size-fits-all solution for ABM: The right strategy and technology depend on the size and nature of your organization. But a bigger enterprise means a more complex system, and that can lead to serious mistakes. Learn how to avoid them. »

Generate Big Business With the Loyalty Loop

PRO B2B Backstage

Best-selling author and keynote speaker Andrew Davis will be joining us for B2B Backstage (a PRO exclusive) on February 9. He'll show us how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business.

Get your ticket to Backstage.

Afoot in the Neighborhood

MarketingProfs community goings-on

Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the MarketingProfs PRO Facebook group to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle!

In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes.

We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.

Did You Miss Us?

Recent MarketingProfs content

Three Ways Marketers Can Survive in 2021 »

Google's Page Experience Update: What Every B2B Marketer Should Know »

The Pandemic's Impact on B2B Marketers' Pipelines and Budgets »

Five B2B Customer Engagement LinkedIn Strategies for 2021 [Infographic] »

Five Steps to Winning Back Lost Customers by Using Targeted Content »

What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

SAP launches ‘RISE with SAP,’ a concierge service for digital transformation. TechCrunch

Litmus launches new features and integrations to optimize workflow while creating on-brand emails at scale. MTS

Vimeo launches mew video marketing tools. MTS

Twitter acquiring newsletter publishing company Revue. Axios

Today in B2B: business activity up; SAP collabs with Deloitte. PYMNTS.COM

Instagram launches professional dashboard to help run business accounts. TechRadar

UPS to sell freight trucking business to TFI for $800 million. Wall Street Journal

Upcoming Events

FEB

[Webinar] How to Create and Publish Survey-Based Research for Your Marketing
sponsored by SurveyMonkey | 45 minutes

FEB

[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes

APR

7-8

[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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