MarketingProfs This Week: 30 January 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Common Mistakes Marketers Make
2.	#SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus 13 More Stories This Week
3.	Podcast: How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts
4.	PRO Seminar: MarketingProfs Makeover: Elements of the Landing Page
5.	Survey Says: The Brand-Agency Relationship: Top Trends and Challenges in 2016
6.	My View: Five Reasons Interactive Content Drives Engagement
7.	Infographic: What Content Types Should You Create?

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 11-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Seven Common Mistakes Marketers Make

By Subir Kumedan

If you decide to fix even one of the following mistakes, you will see better results for you and your business. Read More

Podcast

How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts

By Kerry O'Shea Gorgone

The author of 50 Best Jobs for Your Personality explains how aspiring marketers can brand themselves for success and how current marketers can position themselves for a career change. Read More

FOR PRO Members

Seminar: MarketingProfs Makeover: Elements of the Landing Page

Build landing pages that get results. Brian Massey, the Conversion Scientist, provides you with actionable tips and best-practices to navigate the complexities of creating result-driven landing pages. He'll review PRO member-submitted landing pages and make suggestions for improvements that will make an immediate impact. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

The Brand-Agency Relationship: Top Trends and Challenges in 2016

By Ayaz Nanji

Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US. Read More

Quick Take

#SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus 13 More Stories This Week

By Christian Neri

This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy! Read More

My View

Five Reasons Interactive Content Drives Engagement

By Anna Talerico

Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket. Read More

event calendar

Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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