MarketingProfs Today: 28 January 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Eight Design Tips for Your Next Tradeshow Display
2.	Podcast: 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts
3.	PRO On-Demand Seminar: Using Social Media to Promote Your Event & Increase Attendees
4.	Survey Says: Metrics and KPIs Used Most to Measure Marketing Performance
5.	#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories
6.	Infographic: Your 2017 Marketing To-Do List

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you scale heights on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code GOPRO17.

How-To

Eight Design Tips for Your Next Tradeshow Display

By Mike Weimar

We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors. Read More

Podcast

'Name That Brand': Naming Expert Mike Pile on Marketing Smarts

By Kerry O'Shea Gorgone

A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game. Read More

FOR PRO Members

On-Demand Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees

You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code GOPRO17!

Survey Says

Metrics and KPIs Used Most to Measure Marketing Performance

By Ayaz Nanji

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? Read More

Quick Take

#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

By Christian Neri

LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... Read More

At-A-Glance

Your 2017 Marketing To-Do List [Infographic]

By Laura Forer

Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. Read More

event calendar

Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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