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| By Thierry Costa |
| In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
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| It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations.
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| Need help defining objectives for your social marketing campaigns? Check out our Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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| Top Social Media Marketing Investments for 2012 |
| Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing. Many brands plan to focus their efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012.
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Social Media Trends With Benefits in 2012
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| The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012. As the use of social media advances, here's a list of the major social trends to pay attention to in 2012.
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| By Ted Mininni |
| How effective are social media and QR codes in influencing shoppers? Though such digital media can build brand awareness and help customers save time and money, other tools are necessary to drive an actual purchase.
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What could be more hip and current than today's social networks? Apparently, the timeless structure and dynamics of social networking among our hunter-gatherer ancestors. That's the conclusion of a study published in Nature this week, detailing a study of cooperation among Tanzania's Hadza, one of the few remaining hunter-gatherer groups. Read More
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