📋 Table of Contents

Saturday, January 27, 2024

📋 Table of Contents

1. Fundamental Change Is Coming to B2B Marketing in 2024

2. Google Analytics 4: Still Awful After 2+ Years

3. Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

4. 100 Persona Characters Marketers Can Use to Define Brand Voice

5. How to Gain Managerial Approval for Your Go-to-Market Strategy

6. Is AI More Creative Than Marketers?

7. How to Scale Your Paid Search Ads: The Dual-Axis Framework

8. 7 Dynamics of Brand-Building MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

Fundamental Change Is Coming to B2B Marketing in 2024

The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year. »

opinion

Google Analytics 4: Still Awful After 2+ Years

It's clear that the change from Google's Universal Analytics to GA4 has been unwelcomed and, in the view of many, unsuccessful. Here are some of the top complaints about GA4. »

article

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead... »

infographic

100 Persona Characters Marketers Can Use to Define Brand Voice

Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela. Check out the infographic. »

article

How to Gain Managerial Approval for Your Go-to-Market Strategy

GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan. »

research

Is AI More Creative Than Marketers?

Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content? Check out the study findings. »

article

How to Scale Your Paid Search Ads: The Dual-Axis Framework

Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you. »

7 Dynamics of Brand-Building

MarketingProfs Master Class for PRO Members

Discover the seven dynamics of branding today—and how to use them to break through the noise—in How to Build a Standout Brand, a PRO-level Master Class hosted by Nick Westergaard.

Build a brand that stands out

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

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Knuckle Down in 2024: Three Predictions for Tough B2B Marketers »

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Upcoming Events

JAN

CreAItion: Using Artificial Creative Intelligence in Marketing Design with Jared Williams (AI Consultant at Campfire Glow)
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Using AI to Create Better Video Content, Faster
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Content Marketing Friday Forum
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