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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 26, 2019 |
| Hello, discerning marketers! Here's this week's roundup of MarketingProfs content. Enjoy! |
| 28 of the Best Productivity Hacks for 2019 (And Beyond) | ||||
| There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. No worries. These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously. What can you do today to boost your productivity throughout the year ahead? | ||||
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| 5 Things to Understand About Micro-Influencers in 2019 | ||||
| Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power. | ||||
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| Five Email Trends and Best-Practices for 2019 | ||||
| A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices. | ||||
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| Analyzing Your Demand Generation Programs and Campaigns: A Course | ||||
| Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then you need this course. Start learning! | ||||
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| Data-Driven Marketing: How to Move From Siloed Reporting to Data Ownership | ||||
| Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization. | ||||
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| Context Is Everything: Transmedia vs. Integrated Campaigns [Video] | ||||
| Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms. | ||||
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| 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic] | ||||
| What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with? Check out the full list of 80 most common mistakes. | ||||
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| Your Guide to Video Marketing: Crack the Video Code [Infographic] | ||||
| Creating content is time-consuming, and video may be the most resource-intensive of all content types. But—and there's a big "but"—the payoff can be worth it. This infographic explores how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience. Ready to roll that reel? Take a look. | ||||
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