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In This Issue
+ How-To: Eight Steps for Making 2014 Your Video Marketing Year
+ Podcast: Supercharge Your Storytelling: Burt Herman of Storify
+ #SocialSkim: Interneterventions, Facebook Like Plague, Pinterest Personalized
+ PRO: Jeffrey Hayzlett on Leading, Driving Change, and Growing Profits
+ Survey Says: 2014 Content Marketing Trends and Tactics
+ Infographic: Today's Marketing Technology Landscape
+ My View: Four Keys to Traditional Marketing in a Digital World
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Advertisement  Present & Persuade—a new MarketingProfs University course that's all about mastering the art of persuasive communication. Ideal not only for marketers, but sales staff, customer support agents, HR folks, analysts, and even IT personnel! Save $200 when you register using code PERSUADE by the kickoff date—February 13.
How-To Eight Steps for Making 2014 Your Video Marketing Year
By Michael Litt
Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive. Read More
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Podcast Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Burt Herman, co-founder of Storify, explains how to curate quality content using social media, what marketers can learn from the evolution of social, and how technology has changed journalism. Read More
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PRO ICYMI: Jeffrey Hayzlett on Leading, Driving Change, and Growing Profits
Jeffrey Hayzlett will walk you through Running the Gauntlet—a rough-and-tumble, straight-talk guide for running and driving change through marketing and business. You'll learn how to get going, and how to create and sustain momentum. Read More
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Advertisement  Looking for a way to bring your marketing team up-to-speed quickly and easily? Get the training you need on Marketing Writing, Social Media, Content, Search, Email, B2B, and more! Check out MarketingProfs University group offerings: perfect for teams from 2 to 2,000.
Survey Says
2014 Content Marketing Trends and Tactics
By Ayaz Nanji
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report. Read More
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Quick Take
#SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest Personalized
By Angela Natividad
The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal, find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy. All that and more... just a skim away! Read More
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My View Four Keys to Traditional Marketing in a Digital World
By Mark Krenn
Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools? Read More
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Jan 28
 FREE Seminar—How Social Media Changed Everything and Why You Need to Change with It
Feb 6
 PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
 PRO Seminar—PreZentation Techniques to Reduce Public Speaking Stress
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Oct 9-10
 B2B Forum 2014—Boston, MA Register by February 1 and save up to $800
 
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