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| By Ulli Appelbaum |
| How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer.
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| By Kerry O'Shea Gorgone |
| Ford Motor Company's global marketing and digital communications manager discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
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| Alexis Ohanian shares lessons learned from co-founding reddit, the largest platform for online communities, and he explains how he built hipmunk in a crowded field and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget.
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| The Top-Rated Email Marketing Platforms |
| By Ayaz Nanji |
| Some 85% of marketers say their current email platform meets their needs, and 84% are likely to recommend the product they use to others, according to a recent report from G2 Crowd.
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| By Peter Friedman |
| Your social media team put all its energy into designing a program, but just before launch someone realizes the team has committed this terrible (and common) mistake.
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