New L👀k: Who Dis?!

Saturday, January 23, 2021

New L👀k: Who Dis?!

Ann Handley
Chief Content Officer

Hello, friend!

Things look a bit different today in your inbox, don't they? That's because today is the Launch Party of our brand-new design! 🎉

Some of us loved the simplicity of this newsletter's previous design, but some of you told us it was... well, a little colorless. Boring, even.

So in the spirit of listening to our community... welcome to the Newly Spruced-Up MarketingProfs Today!

Here's what we did to upgrade the newsletter's design while staying true to its focus on useful how-to content. We added...

More color. More images. More liveliness overall.
More letter in this "newsletter." Like this note instead of the Table of Contents. Plus we added new sections where we can highlight you and others in our community.
More of the same excellent quality you're used to from us: how-to articles, charts, infographics, podcasts... (See the headlines below. And fellow word nerds: Don't miss the infographic on font trends!)

So there you have it. What do you think? As always, we are open to your suggestions and feedback!

Love,

Ann

MarketingProfs article

How to Avoid the Biggest PR Mistake When Launching Something New

Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right. »

MarketingProfs article

Five Steps to Winning Back Lost Customers Using Targeted Content

Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps. »

MarketingProfs podcast

What Makes Customer Experience: Jeannie Walters on Marketing Smarts

What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success. Read more and listen in on this insightful conversation. »

Marketing infographic

Seven Typography Design Trends for 2021

What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year. See the infographic. »

MarketingProfs free event

How to Create and Publish Survey-Based Research for Your Marketing

Survey-based research is a great way to generate compelling content, media coverage, and thought leadership—but only if your data is good and your reporting is trustworthy. Do it right with a simple 4-step model, a set of survey best-practices, and effective ways to report the data. Learn how! »

MarketingProfs article

Three Agile Marketing Tips for the Post-Pandemic Economy

The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods. »

Marketing research

What Persuades Buyers to Try New B2B Tech Vendors and Products?

Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions. Check out the study findings. »

MarketingProfs infographic

Interest in Marketing Tactics Based on Search Volume

Search volume for a wide range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. Check out this infographic. »

MarketingProfs article

Your New Content Marketing Engine: Podcasting

Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to. »

B2B Forum Online + A Full Year of Learning

MarketingProfs PRO Event

Once again, B2B Forum Online will be free to our PRO members, but this year we'll be holding the event both in spring and fall, so you can get twice the inspiration and insights. Plus even more opportunities to get together and share ideas with your fellow B2B marketers.

Join us for #mpb2b

Afoot in the Neighborhood

MarketingProfs community goings-on

We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.

Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the MarketingProfs PRO Facebook group to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle!

We're working with our friends at Insent.ai on a research report for a promising category in B2B marketing: buyer enablement. If you want to provide your input, take this 6-minute survey. You'll be among the first to get your hands on the final report; you'll be invited to a virtual premiere where we unveil the results; and you could be 1 of 10 who'll win a $25 Amazon gift cards from our friends at Insent.

Did You Miss Us?

Recent MarketingProfs content

What Persuades Buyers to Try New B2B Tech Vendors and Products? »

How to Avoid the Biggest PR Mistake When Launching Something New »

Seven Typography Design Trends for 2021 [Infographic] »

Three Activities to Prioritize for Maximum Marketing ROI in 2021 »

How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast] »

The Great SEO Question: Is Backlinking Dead? [Infographic] »

Upcoming Events

FEB

[Webinar] How to Create and Publish Survey-Based Research for Your Marketing
sponsored by SurveyMonkey | 45 minutes

FEB

[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes

APR

7-8

[Online Event] MarketingProfs B2B Forum 2021
40+ sessions, 5 keynotes + a full year of learning with PRO

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