📋 Table of Contents

Saturday, January 21, 2023

📋 Table of Contents

1. Marketing at the Speed of Thought: AI Use Cases for Four Content Types

2. The Attention Economy—How Time Affects Your B2B Marketing Efforts

3. Martech 2023: Three Trends to Expect

4. What Keeps Senior Marketers Up at Night?

5. Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

6. Is Microlearning the Future of Workplace Training?

7. Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

8. Marketers' Top Worries About Twitter

9. Here Are 10 Things Great Marketing Writers Do... MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types. »

podcast

The Attention Economy—How Time Affects Your B2B Marketing Efforts

Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey. Read more and listen in. »

article

Martech 2023: Three Trends to Expect

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article. »

research

What Keeps Senior Marketers Up at Night?

Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research. Check out the study findings. »

article

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role. »

infographic

Is Microlearning the Future of Workplace Training?

Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules? Check out the infographic. »

article

Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts. »

research

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research. Check out the study findings. »

Here Are 10 Things Great Marketing Writers Do...

MarketingProfs PRO webinar

Ann Handley has put together 10 things that great marketing writers do to be stronger, fitter, happier writers. Are those things in YOUR toolkit? Join Ann on Wednesday, Jan 25 for a special 75-minute platinum webinar. Ann will share her List of 10 Things, her Writing GPS, and even give out a few prizes! Every PRO member is welcome, so register now.

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

Marketing at the Speed of Thought: AI Use Cases for Four Content Types »

How to Create a B2B Marketing Podcast in 2023—And Why You Should »

Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast] »

Five Qualities of an Exceptional Social Media Manager [Infographic] »

What Journalists Appreciate Most About PR Pros (And What Needs Improvement) »

Top 5 PR Trends to Watch in 2023 »

News You Can Use

Updates from around the industry

Banzai Announces Launch of Boost to Increase Registrations for Webinars and Other Live and Automated Video Content Business Wire

Boxed Launches Spresso SaaS Solutions on Google Cloud Marketplace to Provide Data-Driven Insights to Joint Customers MarTech Series

Scaleflex Chooses Akeneo as Its First PIM Partner and Offers Built-In DAM Application to Accelerate E-Commerce Brands' Content-to-Market PR Newswire

Lucidworks and Google Cloud Expand Partnership to Enhance the Entire Retail Commerce Journey MarTech Series

Digital Gift Card and Payment Provider Tango Card Launches Dramatically Expanded Global Catalog and Capabilities GlobeNewswire

Scaleworks Acquires Import.io, the Leading Web Data Extraction Provider for Enterprises Business Wire

Upcoming Events

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How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss

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The 10 Things Great Marketing Writers Do That Set Them Apart
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Researching Your B2B Buyer Personas
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Building Your B2B Buyer Personas
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