MarketingProfs Today: 21 January 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Content Marketer's Approach to Successful Social Selling and Sales Enablement
2.	Podcast: What's Old Is New Again... Account-Based Marketing with Nipul Chokshi
3.	PRO On-Demand Seminar: How Comedy Principles Can Make You a Better Public Speaker
4.	Survey Says: Which Types of Facebook Posts Get the Most Likes, Comments, and Shares?
5.	#SocialSkim: The Biggest Social Channel You're Missing, Twitter Drops E-Commerce; more...
6.	At-a-Glance: How to Create Infographics Using PowerPoint or Keynote

Ready to create killer content that converts? Join us for our free Content Marketing Virtual Conference on February 10. Three live sessions, Q&A, networking, attendee-only resources, and more.

How-To

The Content Marketer's Approach to Successful Social Selling and Sales Enablement

By Barry Feldman

Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role. Read More

Podcast

What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled, and offers advice for implementing ABM. Read More

FOR PRO Members

On-Demand Seminar: How Comedy Principles Can Make Anyone a Better Public Speaker

You're about to gain the tools you need to deliver more memorable, entertaining, and engaging presentations—every time. You’ll learn what makes something funny and how best to translate comedy principles into public speaking skills for a business or marketing audience. Read More

Join us on January 31 for our free seminar: Marketing Project Management 101. You'll learn six project management skills every marketer should know. Register today.

Survey Says

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

By Ayaz Nanji

Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. Read More

Quick Take

#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

By Christian Neri

This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; a content marketer's guide to social selling; more... Read More

At-A-Glance

How to Create Infographics Using PowerPoint or Keynote [Infographic]

By Laura Forer

Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote. Read More

event calendar

Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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