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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 16, 2021 |
| It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs | ||||
| Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. | ||||
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| Three Activities to Prioritize for Maximum Marketing ROI in 2021 | ||||
| The effects of 2020 on marketing budgets in 2021 have yet to be felt, but it's safe to say that marketers will have to focus more than ever on ROI. To ensure your marketing strategy gets peak returns this year, emphasize these three important areas. | ||||
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| How to Win Customers' Trust and Loyalty With 'Unfiltered Marketing' [Podcast] | ||||
| How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World. Read more and listen in on this insightful conversation. | ||||
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| Two B2B Forums = Twice the Insights, Twice the Inspiration, Twice the Fun | ||||
| MarketingProfs PRO event | ||||
| Join us this spring (April 7-8) and fall (Oct 13-14) for the best online B2B conference on the planet. We're lining up all-new speakers and sessions to give you the insights and inspiration you need to tackle any marketing challenge that comes your way. Register today. | ||||
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| How to Perform a Social Media Competitive Analysis [Infographic] | ||||
| A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. Check out this infographic. | ||||
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| Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic | ||||
| The accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to persist—so ensure your sales enablement tech strategy measures up. | ||||
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| Land Your Dream Job in 2021: MarketingProfs Career Day | ||||
| MarketingProfs event | ||||
| Are you looking for a job or thinking about a career switch? During this free one-day event, you'll get a LinkedIn profile makeover, learn to tell the most compelling story of you, apply your skillset to different careers, and use science to jumpstart the job hunting process—all in service of landing your ideal job! Register today. | ||||
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| The Biggest Frustrations of Content Managers [Infographic] | ||||
| Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research. Check out the findings of this study. | ||||
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| The Great SEO Question: Is Backlinking Dead? [Infographic] | ||||
| A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's current quality guidelines, and how businesses can build better link profiles. Check out this infographic. | ||||
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| Upcoming Events | ||||||||||||||||||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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