MarketingProfs This Week

Saturday, January 14, 2023

📋 Table of Contents

1. Three Predictions for B2B Marketing in 2023

2. Inclusive B2B Marketing Techniques You Can’t Afford to Ignore

3. Top 5 PR Trends to Watch in 2023

4. How Much Time Do People Typically Spend Looking At an Email?

5. How to Create a B2B Marketing Podcast in 2023—And Why You Should

6. Eight Ways to Maximize Sales in 2023

7. Five Qualities of an Exceptional Social Media Manager

8. Stand Out as a Marketing Writer MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Predictions for B2B Marketing in 2023
article
Three Predictions for B2B Marketing in 2023
Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no. »
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
podcast
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world. Read more and listen in. »
Top 5 PR Trends to Watch in 2023
article
Top 5 PR Trends to Watch in 2023
In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities. »
How Much Time Do People Typically Spend Looking At an Email?
research
How Much Time Do People Typically Spend Looking At an Email?
The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research. Check out the study findings. »
How to Create a B2B Marketing Podcast in 2023—And Why You Should
article
How to Create a B2B Marketing Podcast in 2023—And Why You Should
If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast. »
Eight Ways to Maximize Sales in 2023
infographic
Eight Ways to Maximize Sales in 2023
The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on track? This infographic explores key ways to maximize sales in 2023. Check out the infographic. »
Five Qualities of an Exceptional Social Media Manager
infographic
Five Qualities of an Exceptional Social Media Manager
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. Check out the infographic. »
Stand Out as a Marketing Writer
MarketingProfs PRO webinar
What do ridiculously good writers do to stand out? Ann Handley's got a list of 10 things—and she wants YOU to put 'em to good use. Join Ann for a special 75-minute Platinum Webinar on Jan 25 at 12PM ET. You'll get Ann's list, plus her own Writing GPS system that she uses to write her popular marketing materials, newsletters, and books. Join Ann for this PRO-exclusive event on Jan 25!
Stand out with Ann's 10 writing tactics
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
How Much Time Do People Typically Spend Looking at an Email? »
Three Predictions for B2B Marketing in 2023 »
B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast] »
Think Outside the Office: Reach B2B Decision-Makers at Home »
2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions »
The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth »
News You Can Use
Updates from around the industry
TrustRadius Enables Buyers With Comprehensive Technology Insights, Pioneering the First B2B Decisioning Platform MarTech Series
Quebec-Based B2B Sales Optimization Company DataSun Marketing Announces Market Launch of New Product Increasify Yahoo Finance
The Futurum Group Acquires B2B Media and Research Firm Dash Network Yahoo Finance
Capterra Reaches Two Million Verified Software Reviews, Supporting SMB Growth and Digital Transformation Business Wire
Loop & Tie Launches Brand Collections to Connect Small Businesses to Corporate Gifting Budgets GlobeNewswire
Khoros Expands Executive Leadership Team With Three Key Appointments Business Wire
Upcoming Events
JAN
17
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
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Personalization: The Key to Delivering ROI in 2023
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JAN
25
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
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25
The 10 Things Great Marketing Writers Do That Set Them Apart
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JAN
26
Supercharge Your Strategy With Content Syndication
45-minute webinar | sponsored by DemandScience
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Researching Your B2B Buyer Personas
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8
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
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10
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce
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