MarketingProfs Today: 14 January 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Marketing Automation Predictions and Best-Practices for 2017
2.	Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat
3.	Podcast: Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry
4.	PRO On-Demand Seminar: Hug Your Haters
5.	Survey Says: The Most Important Google Search Rank Factors
6.	#SocialSkim: Why LinkedIn Just Lost 6 Million Users; Twitter’s Plans to Shift Course; more...
7.	At-a-Glance: The Ultimate Local SEO Guide

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you scale heights on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code GOPRO17.

How-To

Seven Marketing Automation Predictions and Best-Practices for 2017

By Tom Ryan

If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. Read More

Video

Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat

By Keith Jones

Once Marketing hands off a lead to Sales, it's all too often assumed the marketer's job is done. But to close sales, the two departments must collaborate—row together, in sync and in alignment—during the entire buyer's journey. Read More

Podcast

Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The VP of marketing at sales and marketing analytics company Full Circle Insights discusses how to measure marketing ROI in any industry, from software and technology to sports (even the game of polo!). Read More

FOR PRO Members

On-Demand Seminar: Hug Your Haters

New York Times best-selling author Jay Baer will show you why you need to hug your haters and embrace complaints. You’ll learn specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and much more. Read More

By upgrading to PRO membership, you’ll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code GOPRO17!

Survey Says

The Most Important Google Search Rank Factors [Infographic]

By Ayaz Nanji

Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics. Read More

Quick Take

#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week

By Christian Neri

This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... Read More

At-A-Glance

The Ultimate Local SEO Guide [Infographic]

By Laura Forer

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read More

event calendar

Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625