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| By Eric Anderson |
| Is a site redesign among your company's New Year's resolutions? If you want a site that's built to last, you'll need a well-crafted RFP that covers all the bases. Learn eight invaluable guidelines for doing just that.
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| By Wil Merritt |
| Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and take these steps to avoid them.
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| In just 10 minutes, learn how to purge your writing of the everyday and replace it with the awe-inspiring. You'll learn how to write natural, engaging copy that is neither bloated nor wan. Plus, you'll discover how to best use analogies and data to make your copy shine.
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Some Do's and Don'ts of Social Updating
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| Without an etiquette road map, it's hard to decide what's appropriate for posting on social networks—and harder still when you're doing it as a company, not just as yourself. Here are a few key social media do's and don'ts that'll help take you in the right direction.
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| By Ann Handley |
| Classic and hilarious moments in this video blooper reel were sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. This is the stuff that was cut during the editing process, but it's too great not to share.
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Long the butt of font-focused frivolity, comic sans supporters now have their champions, the Comic Sans Defenders, who proclaim: "We fear no fonts and we will make the whole world Comic Sans. Because Helvetica is sooo 2011"! Watch the battle lines—and brand logos—being redrawn. See Here.
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