MarketingProfs Today: 13 January 2018: MarketingProfs This Week

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In this issue

1.	How-To: How to Create Engaging Social Media Campaigns That Get Attention
2.	Article: How Useful Is an MBA for a Marketing Career? [Sponsored]
3.	Podcast: Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman
4.	PRO Take 10: How to Avoid Spamtraps
5.	Survey Says: How Millennial, Gen X, and Boomer Employees Are Viewed at Work
6.	#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories
7.	Infographic: Typography: Terminology You Should Know

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How-To

How to Create Engaging Social Media Campaigns That Get Attention

By Ben Sailer

Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how. Read More

How Useful Is an MBA for a Marketing Career?

By Southern Cross University [Sponsored Content]

If you're looking to move your marketing career forward, you may have considered an MBA. But does the investment of time and money pay off? Read on to find out how the degree can help boost your marketing career. Read More

Podcast

Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts

By Kerry O'Shea Gorgone

Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals. Read More

FOR PRO Members

Take 10: How to Avoid Spamtraps

In just 10 minutes, we'll share an overview of the incredibly dangerous power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps, and you'll learn how to respond to them. Read More

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Survey Says

How Millennial, Gen X, and Boomer Employees Are Viewed at Work

By Ayaz Nanji

Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare? Read More

Quick Take

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

By Christian Neri

Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read More

At-A-Glance

Typography: Terminology You Should Know [Infographic]

By Laura Forer

When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms. Read More

event calendar

Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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