| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 12, 2019 |
| How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing |
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| If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more. |
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| How to Make an Effective Testimonial Video: A Step-by-Step Guide |
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| Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem and they are looking for information to help them make up their minds. Help them choose you. |
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| Context Is Everything: Disruption and Perceptual Vigilance [Video] |
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| Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out! |
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| Communicating Your Demand Generation Programs and Campaigns: A Course |
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| Communication is the heart of marketing. Make sure the hard work you've put in is memorable and useful to your audience. This course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Start learning! |
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| How Your B2B Company Can Thrive in a B2C Search Space |
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| You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? |
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| The 2019 Hiring Outlook for Marketing and Advertising Jobs [Study] |
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| Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research. See what opportunities might be waiting for you. |
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| 10 Ways to Build Trust With Employees [Infographic] |
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| Brand trust is often thought of as an external relationship: You want consumers to trust your brand. But trust among employees is important, too. Companies that employees trust tend to outperform companies in which employee trust levels are low. Here's how you can build—and keep—your employees' trust. |
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