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| By Cliff Pollan |
| Buyers don't really care about your product or service; they just care about how you can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers.
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| By Christian Gulliksen |
| LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network.
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| By Matthew Grant |
| "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of the book Think Like Zuck told me during this week's episode of Marketing Smarts.
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| Intel's Ekaterina Walter provides you with actionable tips to effectively engage your fans on Facebook. Learn how to scale your social presence with multiple brands and across business units, and walk away with tangible examples.
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| Social Marketing Benchmarks: Budgets, Goals, and More |
| By Lenna Garibian |
| Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
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By Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content.
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