Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, January 11, 2025
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In This Issue
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ARTICLE
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Ann Handley's What's In/What's Out in 2025: The Marketer's Version
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann's annual list of What's In, What's Out for a new year.
Read more ➔
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RESEARCH
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US CMOs' Budget Plans for the Year Ahead
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.
Check out the study findings ➔
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ARTICLE
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AI's Impact on Product-Content Orchestration in B2B Marketing
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Read more ➔
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RESEARCH
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2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.
Check out the study findings ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 10, 2025: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past couple of weeks.
Stay in the know ➔
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ARTICLE
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The Best Way for Marketers to Be Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)
Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025.
Explore more ➔
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INFOGRAPHIC
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Most Effective LinkedIn B2B Creative Trends of 2024
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.
See the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 27, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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Marketing in the Age of AI
Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
5-Step System Pinpoints Audience Motivation
What motivates your audience? Find out by A/B-testing your social media content! Anne Popolizio reveals how in People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience, part of this year's Marketing Writing Bootcamp. Included with PRO membership.
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Upcoming Events
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JAN
15
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Session 1 of our Measuring What Matters Working Webinar Series
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