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Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Intellifluence. Where brands & influencers easily collaborate.

Tuesday, September 08, 2020

	Close the Performance Gap: How to Start Delivering on the Most Important Metrics
	Four Marketing Approaches That Differentiate Successful B2B Brands [Study]
	Email Marketing: Successful Engagement, Techniques, and Design Marketingprofs event
	Marketing Experts Reflect on Their 2020 Predictions [Infographic]
	Sales Cycle Stages: Creating the Perfect Pipeline MarketingProfs PRO event

Close the Performance Gap: How to Start Delivering on the Most Important Metrics

The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are but not being able to improve in those areas. However, you can bridge that gap and drive real revenue growth.

How to Make Influencer Marketing Easier: Warm Outreach to Vetted Influencers

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You need to grow awareness, create social proof, drive engagement—and sales. The answer seems obvious: influencer marketing. But how you can find the right bloggers, content creators, and social influencers isn't as obvious. It can be, though: You can easily find and collaborate with verified influencers—and even get a year of free access.

Four Marketing Approaches That Differentiate Successful B2B Brands [Study]

B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research. Check out more findings from this study.

Email Marketing: Successful Engagement, Techniques, and Design

MarketingProfs event

If there was ever a time to improve your email marketing, that time is now. Learn where to start, which pitfalls to avoid, and how to revamp your strategies to capture more mindshare—and sales. Join four email experts in three webinar sessions packed with know-how. Register now!

Marketing Experts Reflect on Their 2020 Predictions [Infographic]

How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions. Check out the infographic.

Sales Cycle Stages: Creating the Perfect Pipeline

MarketingProfs PRO event

Join Kenda Macdonald—founder of Automation Ninjas, a leading UK behavioral automation agency—for B2B Backstage on Sept 22 to discover how understanding the human brain can help you create the perfect pipeline. Learn More.

Profs Picks

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Who influences your customers the most? Most likely not you... so what are your options? How can you increase awareness of and trust in your products so you can drive sales? Influencer marketing—because the right influencers count your customers among their fans, and those fans trust those influencers. Of course, the trick is to find the right influencers. If you could reach tens of thousands of vetted content creators, including bloggers and social media influencers, with a platform used by thousands of brands and agencies, we bet you'd be curious about it. But what if you could gain free access? Lucky for us all, Intellifluence is offering 1 year of free access. Try it now.

Upcoming Events

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[Webinar] Build Your Marketing Analytics Road Map to Growth
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[Friday Forum] Email Marketing
sponsored by Litmus | 3 live sessions

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[Webinar] Proven Techniques to Catapult Your Storytelling Skills
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[Webinar] Five Easy Steps to Kick-Start Your ABM Launch
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[PRO Webinar] Sales Cycle Stages: Creating the Perfect Pipeline
B2B Backstage with Kenda Macdonald | 60 minutes

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[Webinar] Marketing-Led Customer Experience: The Future of B2B
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OCT

[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes

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[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

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