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MarketingProfs
Sep 8, 2016 Vol. 15, No. 175
In this issue
1. How-To: Four Tips for Effectively Training Your Marketing Team
2. My View: 5 Things That Marketing Leaders Do to Inspire Deeper Customer Engagement
3.  PRO  Today's Seminar: Make Your Copy Mobile-Friendly
4. Survey Says: The 20 Best Digital Gift Card Programs
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How-To
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Four Tips for Effectively Training Your Marketing Team
By Mike Strayer
Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage. Read More
FOR  PRO  Members
Today's PRO Item
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Today's Seminar: Make Your Copy Mobile-Friendly
In this new seminar, we'll show you how to craft copy that gets noticed, read, and acted on in the small-screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to front-load important content your prospects won't miss during a quick scan. Read More
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Advertisement  FREE Webcasting: Take Your Marketing Events Online. Webcast Essentials allows marketers to quickly and effectively share content with audiences, while saving money on in-person events. Build and publish live and on-demand content in 5 easy steps.
Try it Now! Start a 30-Day FREE Trial.
 
Survey Says
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The 20 Best Digital Gift Card Programs
By Ayaz Nanji
Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar. Read More
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My View
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Five Things That Marketing Leaders Do to Inspire Deeper Customer Engagement
By Tom Cates
A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. Read More

event calendar

Sep 7
 FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8
 PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9
 Virtual Conference—Marketer's Brunch & Learn | 5 online sessions FREE!
Sep 13
 FREE Seminar—SEO for Growth
Sep 22
 PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 6
 MarketingProfs University—Content Marketing Crash Course
Oct 18-21
 B2B Marketing Forum—Build marketing skills (and smarts) to last

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Research Writer: Ayaz Nanji
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