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In This Issue
+ How-To: How to Budget for Tradeshows and Events
+ Survey Says: Pitching Content to Publications: Mistakes and Best-Practices
+ PRO Seminar: What Every Marketer Needs to Know About Growth Hacking
+ Infographic: How Product Packaging Affects Buying Decisions
+ My View: Five Visual Design Trends to Inspire You
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Advertisement  Finally, lead scoring built just for B2B marketers is here! Learn how modern marketers use new lead scoring tools to predict their next customers and drive more revenue. Download Lattice's latest free ebook The Evolution From Traditional to Predictive Lead Scoring.
How-To How to Budget for Tradeshows and Events
By Peter Symonds
This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers. Read More
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PRO PRO Seminar: What Every Marketer Needs to Know About Growth Hacking
We'll get inside the mindset of a growth hacker and identify the techniques, tools, and thinking that this new breed of marketing thrives on. You'll learn how to align your team and resources to take advantage of the new opportunities that growth hacking offers. Read More
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Advertisement  Tired of wasting time on leads that will never convert? Find out how lead scoring has changed for the better. Read Lattice's new ebook and get the inside scoop on predictive lead scoring for B2B marketers. Get the ebook.
Survey Says
Pitching Content to Publications: Mistakes to Avoid and Best-Practices
By Ayaz Nanji
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes? Read More
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Quick Take
How Product Packaging Affects Buying Decisions [Infographic]
By Verónica Maria Jarski
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers. Read More
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My View Five Visual Design Trends to Inspire You
By Josephine Sabin
Want to create standout campaigns? Let this year's hottest trends help get your creativity flowing. Read More
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Sep 9
 FREE Seminar— 7 Ways to Enhance Your Webinar Promotions
Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 16
 FREE Seminar—Email Marketing Benchmarks: How Do You Stack Up Against the Best?
Sep 18
 PRO Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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