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Together with leading performance TV platform
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Tuesday, September 07, 2021
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Three Days Left to Save on B2B Forum Online
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MarketingProfs B2B Forum
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| We've extended the reduced summer rate for B2B Forum online until September 10 (PRO members, you get it for free!). Each ticket purchase includes access to both the fall event and the spring 2022 event, as well as all other PRO events and MarketingProfs resources for an entire year! |
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| Profs Picks |
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| You might be intrigued by the B2B possibilities of Connected TV advertising... but isn't TV complicated? How would it even work for B2B marketing? Would it be at all useful for your purposes? Short answer: Yes. The process, because of CTV's digital nature, is like launching a campaign on social media. You can target using your first-party data or email lists, or third-party audience data—based on job title, tradeshow attendance, industry, etc. You drive measurable site traffic and conversions with your campaign. And CTV measurement capabilities are on par with other performance-focused digital channels, including tracking ad views and actions taken—such as form-fills. Discover what you can do with Connected TV. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs. |
| Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Marketing Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Sitecore Acquires AI-Powered Digital Search Platform Reflektion PR Newswire |
| ChainSys and eQuip-T Announce Partnership Enabling Seamless Data Integration for Customer B2B Engagements MarTech Series |
| Data Axle Acquires Lake Group Media and DonorBase EIN Presswire |
| Transcosmos Releases AI Chatbot Operations Service Designed for B2B Businesses MarTech Series |
| Verint Completes Acquisition of Conversocial Yahoo |
| MeritB2B Welcomes Nikki Candito as Vice-President of Demand Generation Strategy MarTech Series |
| KYODAI Remittance Launches B2B Cross-Border Payments for Corporate Customers With Western Union Yahoo Finance |
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MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464
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