MarketingProfs Today: Get Messaging Right | Story for Success | Holiday Retail Email

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In this issue

1.	How-To: Want to Build a Strong Brand? Get Messaging Right. Here's How...
2.	Podcast: How Story Saved a Business: Clearwater Marine Aquarium CMO Bill Potts
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	My View: The Flip Side of Targeted Marketing
5.	Survey Says: Holiday-Themed Retail Email Benchmarks From 2015

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How-To

Want to Build a Strong Brand? Get Messaging Right. Here's How...

By Carolyn McMaster

Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract. Read More

Podcast

How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale (and saved a nonprofit from financial disaster). Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

Survey Says

Holiday-Themed Retail Email Benchmarks From 2015

By Ayaz Nanji

More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. Read More

My View

The Flip Side of Targeted Marketing

By Evelyn Kotler

Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time. Read More

event calendar

Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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