|
|
 |
|
|
| advertisement |
|
|
|
|
| By Michael Stevens |
| Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can do about it.
Read More
|
|
|
|
|
|
| Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives.
Read More |
|
|
|
| advertisement |
|
|
|
|
|
|
Three Questions Your B2B's 'Story' Must Answer
|
| No B2B company can achieve a leadership position without a thought-provoking point of view—a unique "story"—that customers buy into long before they buy anything tangible. Moreover, that story must both claim territory in the marketplace and undermine competitors. And to do that, your story must answer these three customer questions...
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
| By Matthew Grant |
| Are you constantly fussing over your content because customers are actually demanding updates and changes? Or are you tweaking content merely because you're bored with it?
Read More
|
|
|
|
|
|
|
|
|
|
|
