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In this issue

1.	How-To: 5 Guest-Posting Mistakes to Avoid If You Want to Get Published
2.	Article: 3 Ways to Reach Customers With Personalized Content: Data, Emotion, Metrics
3.	Podcast: Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart
4.	PRO NEW Live Seminar: How to Build Presentations That Make People Say YES
5.	Survey Says: The Paid Social Channels Marketers Are Most Bullish About
6.	Infographic: 72 Stats to Help You Plan Your SEO Strategy

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How-To

Five Guest-Posting Mistakes to Avoid If You Want to Get Published

By Kelsey Raymond

Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes. Read More

Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

By Manish Dudharejia

Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know. Read More

Podcast

Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing. Read More

FOR PRO Members

New Live Seminar: How to Build Presentations That Make People Say YES

Reserve your spot for this upcoming Teach Me How seminar to learn how to develop presentations that are persuasive, memorable, and entertaining. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Paid Social Channels Marketers Are Most Bullish About

By Ayaz Nanji

Which social networks are brands and agencies currently advertising on most? Are marketers more bullish about some paid social platforms than they are about others? Read More

AT-A-GLANCE

72 Stats to Help You Plan Your SEO Strategy [Infographic]

By Laura Forer

SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings. Read More

event calendar

Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 13	Teach Me How—How to Build Presentations That Make People Say YES
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Sep 18	Free Seminar—A No-BS Demo of Mautic's Marketing Automation Platform
Sep 25	Free Seminar—How to Succeed With ABM
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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