MarketingProfs Today: Facebook Retargeting Ads | Game-Day Experiences | B2B Marketing Automation

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In this issue

1.	How-To: Four Facebook Remarketing Ads That Enhance E-Commerce Revenue
2.	Podcast: How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix
3.	PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
4.	Survey Says: The State of B2B Marketing Automation in 2017
5.	Infographic: The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions

Exclusive Offer: Free Content Creation Trial. Try the content creation service leading brands turn to for high-volume publish-ready content. Trial includes consultation call and free content samples. Book your trial now.

How-To

Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

By Shane Barker

With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue. Read More

Podcast

How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Minnesota Vikings EVP and CMO Steve LaCroix discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans. Read More

FOR PRO Members

How-To Guide: Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More

[Free Trial] Need Help Creating Content? Book a trial of the content creation service trusted by leading brands. You'll get a free consultation call with a Production Consultant and samples at no cost.

Survey Says

The State of B2B Marketing Automation in 2017

By Ayaz Nanji

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy. Read More

AT-A-GLANCE

The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

By Laura Forer

So much more goes into an email campaign than simply hitting the "send" button. Here are the various aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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