MarketingProfs Today: Press Releases Journalists Will Like | Social's Budget Share | CMO Worries

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In this issue

1.	How-To: Journalists' Advice on How to Write Press Releases They'll Actually Read
2.	Survey Says: What Share of Their Budgets Are CMOs Allocating to Social Media?
3.	PRO NEW Seminar: Make Your Copy Mobile-Friendly
4.	My View: What Keeps a CMO Up at Night
5.	Infographic: How Online Forms Can Anchor Your Business

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How-To

Journalists' Advice on How to Write Press Releases They'll Actually Read

By Neil Hayes

Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. Read More

FOR PRO Members

NEW Seminar: Make Your Copy Mobile-Friendly

In this new seminar, we'll show you how to craft copy that gets noticed, read, and acted on in the small-screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to front-load important content your prospects won't miss during a quick scan. Read More

Survey Says

What Share of Their Budgets Are CMOs Allocating to Social Media?

By Ayaz Nanji

Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey. Read More

Quick Take

How Online Forms Can Anchor Your Business [Infographic]

By Verónica Jarski

Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel shipshape and steady. Read More

My View

What Keeps a CMO Up at Night

By Peter Ruchtaz

CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind. Read More

event calendar

Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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