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In This Issue
+ How-To: How to Drive Conversion Rate by Understanding Visitor Intent
+ #SocialSkim: The Week in Social: Yahoo's New Logo, Marketing With Images
+ PRO Tool Kit: Optimize and Maintain Your Email List
+ Survey Says: Why People Share on Social Media
+ My View: Back-to-School Ads: Which Ones Made the Grade?
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How-To How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4
By Sean Ellis
Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet? Read More
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PRO Online Tool Kit: Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager tool to simplify the process now—and thank us later! Read More
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Survey Says
Why People Share on Social Media
By Ayaz Nanji
The most common reason people post on social media is "to share interesting things" (61%), according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, More...
By Angela Natividad
Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to use Instagram and Pinterest to your advantage, and much more! Read More
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My View Back-to-School Ads: Which Ones Made the Grade?
By Courtney Bosch
What brands captured the spirit of back to school in their ads? Here's a look at this year's hits and misses. Read More
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Sep 10
 FREE Seminar— ON24's Annual Webinar Benchmarks Report
Sep 12
 PRO Seminar—Supercharge Your Brand: How Empowerment Drives Social Media Advocacy
Sep 13
 Virtual Conference—Content Marketing Sign up for free!
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 FREE Seminar— Improve Your Content Strategy with Persona Triggers
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 PRO Seminar—Welcome to the Collaborative Economy
Oct 9-11
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 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
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 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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